Rebrand, Packaging, Advertising

Take a trip back to the good old days with the classic caramel candy everyone knows and loves. Invented in 1925, Sugar Daddy Candy has dominated the candy industry. Celebrating 95 years of delicious memories with a brand new look! Reminisce through the collectors box, complete with a history book of America’s favorite caramel pop, new brand identity and fun collateral. Rebranding Sugar Daddy will refresh the older generations love for the candy, while also introducing it to a younger audience.